Guayusa tea at EDEKA and Kaufland

Introduction

In this article we would like to explain why Guayusa tea is not yet available from retailers such as EDEKA and Kaufland. There are certain reasons for this, which pose a major challenge, especially for start-ups with new products.

Contents

1. Guayusa tea at EDEKA
2. Guayusa tea at Kaufland
3. Buy Guayusa tea online - alternative to EDEKA & Kaufland
4. Discount and Coupon for Guayusa Tea

1. Guayusa tea at EDEKA

EDEKA and REWE are the largest food retail chains and accordingly have enormous bargaining power in national and international trade.

In order to get a listing of Guayusa tea for all stores at EDEKA, a number of conditions must be met. It is Z. B. possible through a listing fee, which is usually 6 digits, to get a place on the shelves throughout Germany. Absolutely impossible for a start-up without investors!

Another possibility is to bring new products such as guayusa tea to the shops via an existing listing at EDEKA. Of course, this is also not feasible for a start-up.

2. Guayusa tea at Kaufland

In general, it doesn't matter which retailer it is. Kaufland also charges fees for new products such as our various Guayusa tea varieties.

In addition, chains such as Kaufland and EDEKA require their suppliers to do introductory campaigns and give discounts. With a fairly traded and sustainably grown product like Guayusa tea, there is significantly less financial leeway in price than with products like cola, chips, energy drinks and gummy bears.

3. Buy Guayusa tea online - alternative to EDEKA & Kaufland

Since EDEKA and Kaufland as well as REWE , DM and Rossmann do not offer our Guayusa tea, the only option is to buy it from our online shop .

Every now and then we get messages by e-mail that customers do not want to support the shipping for ecological reasons. Therefore, we would like to make your conscience a little easier at this point.

GUYA is a CO₂-positive company through its reforestation project in Ecuador and the general cultivation method of Guayusa . You can find many transparent videos about our work with the Kichwa communities in Ecuador on our YouTube channel and Instagram .

The shipping is carried out by Hermes with a CO₂ offset , because unfortunately DHL, just like the big food chains, don't want to work with us as a small start-up. Hermes has a delivery rate of 99% with us, as long as the customers track their package and use the many delivery options, provided they are not at home on the day of delivery.

4. Discount and Coupon for Guayusa Tea

Even if we can't afford a 6-digit listing at EDEKA or Kaufland, we are happy to give our loyal customers a discount on their order .

With the code : " EDEKA-5 " you can buy your Guayusa tea permanently with a 5% discount . For our newsletter community we even give a permanent 10% discount and several times a year we have big promotions for everyone who really likes to drink Guayusa.

In addition, you can save on shipping costs by buying several varieties or several packs directly.

Depending on the purchase value and the current promotion , you will also receive one of our high-quality glassware tea accessories such as a glass , a teapot with a tea strainer or a thermos flask with a tea strainer for free .

We hope we were able to give you some insights into food retail and start-up challenges and look forward to your order.